Generative AI Glossary for Business Leaders ↗

Editorial Notes

Keep this glossary bookmarked as a reference throughout your AI learning journey. Salesforce’s glossary defines the essential AI terms — LLM, token, prompt, fine-tuning, RAG, embeddings, hallucination, agent, and more — in plain business language without assuming technical background. For product leaders and executives, the practical value is immediate: when your engineering team says “we need RAG for this feature” or “we should fine-tune instead of prompt engineering,” you can look up what they mean and ask informed follow-up questions. The glossary covers both foundational concepts and emerging terms like agentic AI, grounding, and retrieval-augmented generation that are increasingly appearing in vendor pitches and board presentations. Refer back to this whenever you encounter unfamiliar terminology in the other learning path materials.